It's about a month away from the US DVD release of Hellboy: Blood and Iron. Nick McWhorter who handles special projects for Dark Horse Comics dropped me a note of the cool promotions they've been asked to provide for the release. Here they are:
- Wal-mart- Hellboy Animated Digest Volume 2 as an on-pack bundle with Blood and Iron.
- Transworld (Suncoast / FYE / Sam Goody)- Special 64 page book featuring material from Hellboy Weird Tales. The book is called Hellboy The Theater of the Dead and Other Stories. This will also be an on-pack bundle.
- Lobster Johnson sculpted magnet. This is a DVD gift with purchase at multiple retailers across the US.
This is in addition to the mini-comic inserted into all the DVDs. Plus Best Buy will have another sculpt promotion but something bigger than their Bust-Ups promotion.
And if you're buying multiple copies to get the extras and then returning the DVDs, I don't want to hear about it. Reports of DVD returns do nothing to help the production of Phantom Claw. Quite the opposite. Consider giving them as gifts or a library donation.
Okay, that's it for now. I finished Mike's notes on The Phantom Claw. There's a possibility of some Hellboy shorts done for the Internet. More on that as we hear about it. --Tad
Normally I'd just add this as a second post but it fits the topic so well. The Best Buy premium will be the full-sized Hellboy action figure! The release had to be postponed to get the toy shipments in from overseas. So I would think this will make for pretty impressive sales in those stores.
This figure was on display at last year's San Diego Comic Con where it was the cause of much buzz. It's just more sculptural goodness from the folks at Gentle Giant Studios. -- Tad